When you smell Campari, you'll be reminded of pomegranate, strawberry, spicy herbs, bitter orange and cherry. The flavor starts off sweet and is followed by an herbal, spicy taste. After that, the bitterness of the drink starts to build. This is a wholly unique drink. The recipe and creation process of Campari is still a secret to this day. Depending on your source, even the number of ingredients changes (ranging from 20 to 80). However, there are a few ingredients that are known. Campari includes fruits in water and alcohol as well as an infusion of herbs.